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Barclays has adjusted its price target for Clorox Company to $139 from $140. Clorox is a leading producer of consumer products, with net sales primarily from home maintenance and laundry products (53%), followed by household products (27.5%) and other categories (3.1%). The U.S. market represents 83.6% of its net sales.
BNP Paribas Exane has revised its price target for Clorox to $141 from $146 while maintaining an underperform rating. Clorox, a leader in consumer products, generates 53% of its net sales from home maintenance and laundry products, with significant contributions from household products (27.5%) and other categories (3.1%). The U.S. market represents 83.6% of its total sales.
The consumer healthcare market is projected to grow significantly, reaching $1,476.45 billion by 2028, with a CAGR of 22.1%. Key drivers include an aging population, increased reliance on OTC medications, and the rise of e-commerce. Major players like Johnson & Johnson and Sanofi are adapting to trends in digital health and personalized care solutions.
Clorox CEO Linda Rendle detailed the company's recovery from a significant cyberattack that disrupted production and led to a loss of market share. The company has since restored distribution and regained most of its market share through investments in advertising and innovation. While the cat litter brand Fresh Step faced challenges, it is rebounding, and Rendle indicated potential future acquisitions as the deal market begins to heat up.
The collagen supplement market, valued at $1.8 billion in 2022, is projected to grow at a CAGR of 8.2% through 2030, driven by rising health awareness and beauty trends. Pills and gummies dominated the market, while pharmacies emerged as the leading distribution channel. North America leads in demand, fueled by an aging population and a focus on natural wellness solutions.
Clorox Co. has raised its annual profit guidance to as much as $6.90 per share, up from a previous forecast of $6.80, following a boost in advertising that helped the company regain market share lost due to a cyberattack last year. Analysts had estimated earnings of $6.65. The company maintained its guidance for revenue and organic sales.
The Clorox Company
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barclays lowers clorox company price target to 139 from 140
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